My new book
New book cover announcement
Today, I am beyond excited to share with you the design of my new book cover for The Customer Communication Formula.
My book has been available in three formats since its release in January 2021 (hardcover, paperback, and e-book). As a new author, I have learned many lessons in the last year about publishing a book. The lesson I am sharing with you is about the importance of creating a book cover that is visually appealing in a digital world. I have experienced highs and lows along this journey, but the journey was well worth it as I look at my new cover designed by Melinda Martin of Martin Publishing Services.
I have more than a thousand words to say about my experience with my book cover, but we know that a picture is worth a thousand words so I will share one instead.
This screenshot of my book on Amazon.com communicates the eye-opening experience I had when I looked at my book cover in the context of other book covers in the same category. The title and the sub-title do not “pop.” I soon realized that the cover needed a different graphic to communicate the value of a business book paired with the human touch.
So, I began the process of finding a new designer who shared my values of prioritizing human connections, delivering exceptional customer service, and balancing the art and science of design. With her authenticity and talent, Melinda Martin fit the bill. A piece of advice on her website resonated with me:
“6 seconds is the average amount of time your book cover has to make an impact. Make those 6 seconds count.”
I reviewed Melinda’s portfolio and was blown away because I could literally apply her 6-second rule.
With just a glance at the covers, I knew immediately what the books were about!
MelindaMartin.me
When I read her story on her website, I knew she would be interested in hearing my story. During our introductory online meeting, it was “like” at first sight. She listened to my purpose for writing the book and just as I predicted, she was interested in hearing my story. Melinda asked me to share 5 book covers that resonated with my style. It was my pleasure to select 5 book covers from her website, knowing that this was one of the best compliments I could give her.
Melinda worked well with my entire team including my publisher and branding consultant. In fact, the branding consultant was so pleased, she had no suggestions for improvement. Importantly, while partnering with Melinda I developed some new principles that I will use going forward if I write another book.
One of those principles is, when designing a book cover, think about your book’s appearance in different formats:
In your hand
In a thumbnail image online
On a bookshelf in a store
In a store display
Featured in promotional materials
Key takeaway: It takes a skilled designer to balance the requirements of all five formats.
It is with great pleasure that I share with you my new book cover for The Customer Communication Formula.
I invite you to visit Amazon.com to see my new cover there. Plus if you are a new author, I hope you are inspired to make sure your cover resonates with your audience, communicates your vision, and makes an impact in just 6 seconds, as Melinda Martin taught me.
To your success,
Charlotte
Many thanks to my clients and all of you who have purchased, shared, and reviewed my book this year.
The Customer Communication Formula has been featured in:
Author Collaboration presented by Terry Begue - August 1-5, 2021
International Author Collaboration presented by Irial O’Farrell and Evolution Consulting - September 27-29, 2021
Lioness Magazine & Innovation Women Book of the Week - November 2021
Recent engagements, using content from the book
Virtual Visionaries Summit, Presenter
“10 Customer Statements Every Organization Needs”
November 1 - 3, 2021
Contact Center World, Ambassador and Presenter
“10 Customer Statements Every Organization Needs”
16th Annual Next Generation Contact Center &
CX Best Practices
September 27-29, 2021
Cloudlinx, Customer Service SME
Podcast Interview
Featured in “10 Rules for CX Excellence”
February 18, 2021
Author Collaboration, featured author
In honor of International Women’s Day
Presented by Evolution Consulting
March 7-8, 2022
Book It Summit, Presenter
”5 Lessons Learned by a First-Time Author
(and some big wins too!)”
Request the Presentation Here
March 23-25, 2022
